Research shows that marketers who set goals are 376% more likely to report success than those who don’t. Yes, you read that right. Goals are an undeniably powerful tool for helping your marketing team do great work. However, not all goals are created equal. If you want to craft objectives that boost motivation and push your marketing efforts to … Read more
In the last decade, Agile methodologies have been widely embraced by the software development and project management communities. Its iterative approach helps teams make direct progress toward an end goal, while allowing them the flexibility to adapt and refine their process as they go. Now, marketing teams are embracing the Agile pillars in order to thrive in a new … Read more
Retail marketing helps your business expand its reach, connect with customers, nurture relationships and tell your brand story. It can also be used to differentiate yourself from your competition. Fortunately, marketing isn’t just a luxury for large businesses with big budgets. There are tons of marketing options that can help retail businesses in every industry … Read more
In theory, having a sale is easy enough for a small business: Take a service or product, discount it, get new customers, bring in more money. But in practice, sales promotions involve a high level of strategy and psychology that even the biggest brands sometimes get wrong. So, how can a small business promote itself? Take Build-A-Bear. … Read more
Are your Instagram Stories views down? Not sure what happened or how to get your viewership back? Fear not! Through my expertise in social media marketing, including Instagram, I have encountered dips in viewership before, and have developed plenty of strategies to get back those views and more. This post will not only find the … Read more
Are you wondering how to grow your Instagram account? You are not alone. Ever since Facebook changed their policy for businesses, Instagram is the new social media hub for gaining visibility in the virtual world. From a local, family-run business to large global brands, everyone wants to know how to grow their Instagram bio and … Read more
Did you know that Instagram has over 1 billion monthly active users? Brands and marketers have sensed the big opportunity and potential that Instagram provides, and are using the network in big numbers. According to data revealed by Instagram, over 80% of accounts on Instagram follow the businesses they love. More than 200 million Instagrammers visit business profiles every day. Small … Read more
With the rise of social media and influencer marketing, more creators are asking how to monetize Instagram. Instagram has over 1.4 billion active users, which makes it an excellent platform to monetize. Thing is, there are many different ways you can go about monetizing your Instagram account, which makes choosing the right way for your … Read more
Adding spaces on Instagram isn’t rocket science. Yet many people have trouble getting it right. Most people are on Instagram so they can consume content that’s entertaining and/or aesthetically pleasing. They’re not there to read a story. So coming across a lengthy, unformatted caption can irk them. The same goes for unformatted bios that are … Read more
The Instagram app has emerged as one of the most important social media platforms, with over 1 billion active monthly users. It is no wonder then that it is not just used for personal purposes, but is increasingly being used by businesses as a marketing platform. But to be best able to utilize this platform and all it … Read more